Have you been wondering what’s in store for web design in 2019?
Well, to satisfy your curiosity, I’ve put together a list of the 10 hottest web design trends for this year.
It’ll be interesting to see how many designers start incorporating these cutting-edge practices into their work, and of course how their ideas are received by the people who really matter: the users!
1. Brazen simplicity
Clients don’t want a site that looks like it’s jumped straight out of 1995. We get that.
But right now, a lot of designers are shunning complicated concepts and instead deciding to go back to basics with limited colour palettes and easy to read fonts.
This trend for ‘less is more’ is being explored further with the increasing use of monochromic web designs. They much easier on the eye, and in many cases, they’re sitting head and shoulders above the headache-inducing, in-your-face designs that have been dominating the web for a couple of years.
2. Subtle logo changes
Businesses aren’t always keen to completely overhaul their branding, as we’ve seen from the small, subtle changes that some global companies have been making to their logos of late.
MailChimp, the email marketing automation platform, has moved away from its script-like moniker to a more minimalistic lower-case reincarnation, while new age taxi firm Uber has distanced itself from all caps and opted for a narrower font instead.
3. Unusual geometry
Angular shapes are definitely coming to the fore in 2019, with more and more design professionals choosing to add off-balance squares, cubes, triangles and diagonals to their templates to draw the eye to important information and key call to actions.
4. Gradients
‘Flat’ design isn’t going anywhere soon, but designers are adding intrigue to their work with colourful gradients that create the illusion of depth on the page.
5. 3D art
The adoption of virtual reality is bleeding down into the design world, with many experts now eager to insert 3D-like graphics into their work. Whether they’re working with static shapes or animated illustrations, designers want to create something that pops out of the page; something the user feels they could reach out and touch. It’s all part of establishing that all-important connection with the reader and driving an emotional response from them.
6. Unusual typography
Designers are really starting to think outside the box when it comes to formatting text. They’re sick of confirming to standard designs, and they’re coming up with all sorts of weird and wonderful ways of presenting their content, from warping their banners beyond recognition to bleeding the copy well beyond the boundaries of the template.
The results might not be to everybody’s tastes, but these designs are certainly turning heads.
7. Large navigation elements
There’s no need to search frantically for the navigation menu – because it’s right there in front of you!
Designers are doing away with unnecessary distractions and embracing big, bold menu buttons, capturing the user’s attention and making it almost impossible for them to navigate elsewhere on the page.