I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
Let’s tackle the elephant in the room… AI has been a huge topic recently. My industry has been awash with claims that ‘AI is taking over’; strangely, there are lots…
If you’ve just shared your brand with the world – which usually involves unveiling your shiny new website to the masses, because what’s a business without a website these days?…
If you keep a close eye on your Google Analytics account – or just dip in from time to time to see what kind of traffic you’re getting to your…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
You’ve just got your venture off the ground, and it’s time to think about what your brand is going to look like. Creating a strong brand identity takes research and…
There’s no getting away from it – a website is a must-have for any business. It’s your very own digital shop window for potential customers that tells them everything they…
Since the pandemic, it feels like the whole world has moved online. I’m not just talking about swapping trips down to the supermarket for regular deliveries, or shunning brick-and-mortar shops…
As I’m writing this, we’re not too far away from the fourth and final quarter of 2021. It’s been a mad couple of years. The pandemic has turned our worlds…
Have you been in business for a long time? You probably fall into one of two camps as far as your company logo is concerned: you either love it, or…
Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…
I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…