Many of us thought Covid-19 spelled the end for in-person events like exhibitions. But while meeting online was all the rage for a good couple of years while authorities got…
If you’ve just shared your brand with the world – which usually involves unveiling your shiny new website to the masses, because what’s a business without a website these days?…
The design behind your brand identity communicates your values to your audience, so that they make an emotional connection with your business. Strong branding conveys the human side of your…
I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
In my view, the world is split into two camps: people who aren’t that fussed about stationery, and people who love nothing more than getting their hands on a snazzy…
I know that having a professionally designed logo can make all the difference to how my clients’ businesses are perceived. However, I also understand that you might have a few…
You’ve just got your venture off the ground, and it’s time to think about what your brand is going to look like. Creating a strong brand identity takes research and…
As I’m writing this, we’re not too far away from the fourth and final quarter of 2021. It’s been a mad couple of years. The pandemic has turned our worlds…
Have you been in business for a long time? You probably fall into one of two camps as far as your company logo is concerned: you either love it, or…
Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…
I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…