Many of us thought Covid-19 spelled the end for in-person events like exhibitions. But while meeting online was all the rage for a good couple of years while authorities got…
If you’ve just shared your brand with the world – which usually involves unveiling your shiny new website to the masses, because what’s a business without a website these days?…
The design behind your brand identity communicates your values to your audience, so that they make an emotional connection with your business. Strong branding conveys the human side of your…
I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
Let’s tackle the elephant in the room… AI has been a huge topic recently. My industry has been awash with claims that ‘AI is taking over’; strangely, there are lots…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
In my view, the world is split into two camps: people who aren’t that fussed about stationery, and people who love nothing more than getting their hands on a snazzy…
Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…
I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…
As a graphic designer, I talk a lot about the importance of having a strong brand behind your business that your customers will immediately recognise and easily relate to. But…
Your marketing materials need to communicate your idea, reinforce your branding, and evoke a certain emotion or action from your audience. But they will only do this successfully if they…
Even those of us who have been in business for many years have never experienced a time quite like this before. At best, staff are being asked to work from…