Every company has a story – so I’ll always begin at the very start.

As part of the logo design process, I’ll get to know your heritage, your goals and your ideal client. I’ll then process this information to create a logo that doesn’t just dazzle, but also elevates your brand’s presence and success.

Where do I start?

At the very start of the logo design process, I’ll need to spend some time reading through your design brief to get a feel for the kind of look you want to achieve. I can only deliver an incredible concept once I’ve got to grips with the underlying character of your brand, and explored various ways of bringing it to life.

I’m so confident that you’ll love what I’ve produced that unlimited design revisions are included in all of my logo design packages as standard.

I won’t stop until you’re besotted with your new design!

Take a look at some examples of my logo design work here.

Step 1 – Select your package

My business logos are always created from scratch – but to make life easier for the both of us, I’ve put together a range of set logo design packages. These are designed to match your needs and budget. And if you want to extend your brand’s visual identity into your business stationery, your company flyers or even your website, you can choose to add these extra designs to your order at this stage.

Please note that I require a 50% deposit when taking on new company logo design projects. Payments can be made via BACs, credit, or debit card. The remaining design fee will be due at the end of the logo design process when the final concept has been approved; it’s at this point that I will finalise the logo and prepare the files in all the necessary formats.

I totally appreciate that no two businesses are the same, so feel free to contact me directly if you would like to discuss an alternative payment plan.

Step 2 – Submit your logo design brief

Sometimes you’re so close to your own project that it’s tricky to communicate exactly what you’re looking for. But don’t worry – I’ve put together a handy logo questionnaire for you that will help me understand your business.

I would always recommend giving me as much information as you possibly can at this stage of the logo design process, because the more I get, the more I can explore! If you’ve spotted examples of other company logos that you like, feel free to send these on to me, too, and I’ll use them as a starting point.

In addition to your input, I’ll also review:

Your current business logo design, along with all of the print and web materials you use
The company logos of a number of your closest competitors
Examples of styles that I think will be a good fit for your brand

Step 3 – Developing your concept

This is where the excitement builds – you’ll start seeing your ideas transformed! Depending on your chosen logo design package, expect the initial design concepts within 3 working days. Once you’ve had a good look through them, you can send me your feedback on the elements of the design that you do and don’t like, and I’ll make revisions where necessary. Remember, you get UNLIMITED logo design revisions as part of my service, so you have the freedom to be as fussy as you like!

For efficiency and clarity, I prefer to share each logo round and receiving client’s feedback via email. It’s easier to track our conversations this way.

Step 4 – Refining the design

At this point in the logo design process, I’ll follow the same instructions as in Step Two as many times as I need to. I’ll keep on sending you fresh ideas until you’re 100% delighted with the final result.

Step 5 – You’re ready for launch!

Now it’s time to wrap up the logo design process and unleash your brand new company logo into the ether! Once I’ve received your final 50% payment, I’ll prepare your new logo for its big debut. You’ll receive your logo in a range of file formats, ready for all online and offline applications. A logo style guide accompanies your files, which includes the fonts and colour variations used to create the graphic.

When you’re ready to launch your logo, you’ll get:

A high-res .AI vector file – fully scalable to any size!
Print and screen-ready formats: JPG, PNG, GIF, PDF, and EPS
The fonts that have been used within your logo design
A square version of your logo for social media profiles
A logo style guide listing CMYK and RGB values and fonts
A file type guide explaining the uses of each format provided

More about my Logo Design Service:

Logo Design Packages

Logo Design FAQs

Logo Portfolio

Like what you’re reading? Happy with my company logo design process? Next, you need to choose one of my logo design packages.

Lovely customer feedback...

" Natalie's service is excellent. Within just 7 days Natalie has designed for me a highly professional brand and logo for my business. She took a few scraps of an idea and transformed them into an eye catching contemporary design. I'll be using Natalie's services for many years to come. "
John, Company Director, Jon Gower Garden Design
" I’m very impressed with the quality and service from Natalie at Design FX. My customers always comment on my logo and how professional everything looks. Amazing service by Natalie. Great communication throughout and fantastic quality of products. I would definitely recommend. "
Lauren, Company Director, High 5 Children's Services
" Natalie was very professional and responded quickly to any enquiries we had. We are thrilled with the final logo design! I would highly recommend. "
Charlotte & Charlie, Cha Cha Pizza

Why use Design FX?

30+ Years Experience

I'm a professional graphic and website designer operating from a small design studio in Colchester, Essex. With over 30 years' design experience in the print and web industry, I have been providing vibrant, creative design solutions of excellent quality to many companies, large and small, since 1993.

Cost Effective

I can offer agency-quality design at very competitive prices. When you choose to work with me, you'll gain access to a skilled design specialist who truly wants to listen to your requirements in order to gain a thorough understanding of what you’re looking for.

Happy Long-term Clients

I have established an unrivalled reputation throughout Essex, and my satisfied customers regularly refer Design FX to their contacts. Take a look at my Google reviews for genuine feedback from companies I've worked with.

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The Logo Design Process

I use a fast-track, 5-step process for all of my logo designs.